Five colourful mermaids swim through the pages in this popular title from the UK's favourite touch-and-feel baby book series That's not my....

Babies and toddlers will love touching the fuzzy, furry, smooth and soft fabric patches on each page. That's not my... books are designed to be shared, and develop sensory and language development.

Don't forget to spot the familiar little white mouse as they explore this sturdy board book, perfect for little hands.

DID YOU KNOW...? One That's not my... book is sold every minute in the UK! With over 60 titles to choose from, there's a That's not my... book for everyone.

Standard delivery: 3-5 business days

Express delivery: 1-2 business days

Free delivery on orders over £50

As a small business, we believe it is our responsibility to always have sustainability in mind.

The joy of being small is that every decision is our own to make - what materials go into our products, what packaging we choose, what businesses we buy from and who we choose to stock.

We can’t afford a lot of the volume discounts that mean these choices don’t impact us financially, but this is part of why we price ourselves the way we do, as it’s the right thing to do.

Want to know more about our materials, packaging and sustainability promises?