We Can Be Mermaids

An uplifting and empowering story about the joy of swimming and following our dreams.

Silver has loved swimming since her very first lesson and dreams of one day becoming... a MERMAID!
There's just one problem: her dad can't swim.

They bake mermaid-tail cupcakes together, build mermaid caves and read underwater stories, but he can't join her in the pool like the other dads.

Silver worries she'll have to give up on her dream and quit swimming - how can she possibly leave her dad behind when she's a mermaid?!

But one day, Dad has a surprise for her, one that will help Silver to see that she should never give up on her mermaid dreams...

Swimming should be for everyone, but it's reported that 95% of Black adults and 80% of Black children in the UK cannot swim.

This important and joyful story demonstrates the freedom and excitement of swimming, empowering little ones to pursue their passions without fear.

Written by swimming (and mermaid!) enthusiast Lanisha Butterfield with stunning artwork by Raissa Figueroa.

Standard delivery: 3-5 business days

Express delivery: 1-2 business days

As a small business, we believe it is our responsibility to always have sustainability in mind.

The joy of being small is that every decision is our own to make - what materials go into our products, what packaging we choose, what businesses we buy from and who we choose to stock.

We can’t afford a lot of the volume discounts that mean these choices don’t impact us financially, but this is part of why we price ourselves the way we do, as it’s the right thing to do.

Want to know more about our materials, packaging and sustainability promises?